An experience fail: Parting ways with The Hoxton
Noorin Virani Noorin Virani

An experience fail: Parting ways with The Hoxton

Until last week, I genuinely loved staying at The Hoxton. So what ended the relationship? Simply, a coffee not included in the included breakfast. It was not the charge itself that caused the relationship rupture, it was the response: “A process is a process”.

True guest loyalty is rarely built - or lost - on price, it’s built on experience - and how you make people feel. This story is not about coffee, it’s about care.

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Superhuman AI shows us what’s next for email
Noorin Virani Noorin Virani

Superhuman AI shows us what’s next for email

Where this speedy Superhuman goes could be a good indication of things to come. A scaling of these AI powered features into mass email providers could result in lower email engagement. Our best way around this is most likely to be the introduction of a language detection model

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