True guest loyalty is rarely built - or lost - on price, it’s built on experience - and how you make people feel. This story is not about coffee, it’s about care.

The introduction of a language detection model, able to identify patterns and shifts in behaviours will be needed to combat lower email engagement.

Unexpected delights are marketing tactics of excellence. When we venture into forced human touch marketing becomes disingenuous and loses its power.

Human’s look for patterns, it is our way of assigning structure. The common thinking - and error - is there is dependency on what has come before.