Superhuman AI shows us what’s next for email.
Superhuman was launched in 2014 and has acquired a niche but cult following as a paid for, enterprise email service which enables it’s users with speed, time-saving and agilty.
Given it’s business based audience, it’s unlikely that your Clients are seeing your email marketing effort through the Superhuman lens - however be aware, this speedy start up could be a good indication of things to come in the wider market.
“A scaling of these features into mass email providers could result in lower engagement and inaccurate email sentiment analysis”
This week, Superhuman announced “Auto Labels” that classify incoming messages, “Auto Archive” which reduces your unread emails, emails that write themselves, “Auto Drafts” and a “Voice & Tone” that learns from your previous messaging styles and can apply it to outgoing messages. Quite the announcement.
What does this mean? A scaling of these AI powered features into mass email providers could result in lower email engagement and inaccurate email sentiment analysis - leading to inaccurate personalisation.
What starts in email will find itself in any time of client analysis, where assessment of emotions are the holy grail of client services and retention detection. Our best way around this is most likely to be the introduction of a language detection model, which should be able to identify AI language patterns and shifts in known client behaviours, and of course a shift to real-world client touchpoints. Flagging “AI assisted” clients could also be an option, meaning a lower confidence in personalisation results.
The alternative view? Higher responses, more accurate feedback and time saving on identification of valuable clients. Let’s hope for this.